A complete digital direction for a specialist business
We created South Wales Press Tools' new logo and branding, content, website design and development as one joined-up piece of work.
Project focus
Website and visual identity
Delivered
Branding, content, design and development
Starting point
A new digital direction
1A professional website direction for a specialist business.
The starting point
A new identity and website, shaped together
South Wales Press Tools needed a complete digital direction. We approached the logo, branding, content and website as connected parts of the same public-facing presence.
The build gave the business a new website and visual identity, with the content shaped to support the finished website.
The brief in three parts
What the project brought together
1
A new logo and branding
Create a visual identity for the business from the ground up.
2
Content for the website
Shape the website content as part of the wider project direction.
3
A designed and built website
Deliver the website design and development as a connected whole.
The organising idea
One direction from identity to website
The work connected the new logo, visual branding, content and website so the business had one coherent digital presentation rather than separate pieces created in isolation.
1
Define
Create the logo
2
Develop
Shape the branding
3
Write
Create the content
4
Build
Design and develop the website
What we shaped
Three decisions that held the project together
1
A new logo as the foundation
We created a new logo to set the starting point for the visual direction.
Identity2
Content developed with the site
The content work formed part of the website project rather than being treated as an afterthought.
Content3
Design and development together
We designed and developed the website as the public home for the new direction.
Delivery
The finished direction
A complete website and visual identity
The finished project brings South Wales Press Tools' new logo and branding, content, website design and development together in one digital presence.
Verified delivery: new logo and branding, content, website design and website development.
2Finished website direction
Have a project in mind?
Start with what needs to be clearer
Tell us what you have now and what the website needs to help people understand or do more easily.
