We designed and built Greymed's website, including a live health questionnaire and contact form. The client supplied the existing branding.
Project focus
Website and customer journey
Delivered
Website, questionnaire and contact form
Branding
Supplied by the client
1A clear first view with a direct route into the questionnaire.
The starting point
A digital starting point for a considered service
Greymed needed a website that introduced the service and gave visitors a straightforward way to begin. The existing client branding set the visual direction; the task was to turn it into a usable website experience.
We focused the build on a clear route into the live health questionnaire, with a contact form available when a visitor needed to get in touch directly.
The brief in three parts
What the website needed to provide
1
A clear first step
Give visitors a direct route to the live health questionnaire from the website.
2
A practical contact route
Include a contact form for questions and follow-up conversations.
3
A consistent presentation
Apply the branding supplied by Greymed throughout the website build.
The organising idea
One simple route from website to next step
The site keeps the questionnaire and contact route visible, so a visitor can choose the next action without needing to work through a complicated navigation path.
1
Arrive
Understand the service
2
Explore
Find the right information
3
Respond
Use the questionnaire
4
Contact
Start a conversation
What we shaped
Three decisions behind the build
1
Questionnaire-led action
The live questionnaire is treated as a clear next step within the website experience.
Clarity2
A direct contact route
The contact form gives visitors an alternative way to get in touch from the site.
Access3
Client branding carried through
We used the supplied branding as the basis for the visual implementation.
Consistency
The finished direction
A live website with clear ways to begin
The finished website brings Greymed's supplied branding, a live health questionnaire and a contact form together in one digital experience.
Verified delivery: website design and build, live health questionnaire, contact form and implementation of client-supplied branding.
2Finished website direction
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Start with what needs to be clearer
Tell us what you have now and what the website needs to help people understand or do more easily.
