Turning an early idea into a joined-up digital presence
Starting with an existing logo and a rough content idea, we created Empowerwise's colour branding, content, website design and development.
Project focus
Website and visual identity
Delivered
Colour branding, content, design and development
Starting material
Existing logo and early content idea
1A complete website direction built around the existing logo.
The starting point
An existing logo with room for the rest to take shape
Empowerwise came to us with a logo, a rough content idea and some source images. We used the logo as the starting point, then developed a fuller digital direction around it.
The work brought colour branding, website content, design and development into a single, consistent public presence.
The brief in three parts
What we needed to bring together
1
Build on the logo
Use the existing logo as a foundation for a broader colour and visual direction.
2
Shape the content
Turn an early content idea into website-ready pages and messaging.
3
Deliver the website
Design and develop the site as one joined-up digital presence.
The organising idea
One direction across colour, content and website
Rather than treating the logo, content and website as separate tasks, we developed them as parts of the same public-facing experience.
1
Start
Use the existing logo
2
Define
Create the colour direction
3
Shape
Develop the content
4
Build
Design and develop the website
What we shaped
Three decisions that created the direction
1
Colour branding around the logo
We created the colour branding while retaining the supplied logo as the visual starting point.
Identity2
Content built for the website
We developed the early content idea into material that could support the finished site.
Content3
Design and development together
The website was designed and developed as a connected piece of work.
Delivery
The finished direction
A complete website built from a clear starting point
The finished Empowerwise website brings the existing logo, new colour branding, website content, design and development together in one place.
Verified delivery: colour branding, content, website design and website development. The logo was supplied by the client.
2Finished website direction
Have a project in mind?
Start with what needs to be clearer
Tell us what you have now and what the website needs to help people understand or do more easily.
